Doing market research for a new innovation has a number of inherent risks related to intellectual property exposure. On one hand you cannot talk about your idea because once you do so the information becomes public knowledge and therefore not patentable. On the other hand you need to do market research to establish value for the innovation. If the idea is really bad it has no value and no one will want to buy it. The dilemma is how do you ask for people’s opinions without exposing your idea before you apply for a patent? Follow these 10 simple steps and you will be able to research your idea without risking your patent application.
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